Social Media, as some believe, is the biggest shift taking place in the word since the industrial revolution. There is no doubt that these social media channels can be effectively used for brand building, loyalty marketing, customer service, PR, crisis management and in all possible other business applications. Because of the popularity and the wide business application of social media, a need currently exists for authoritative information source on “Social Media Marketing” among the decision makers who are involved in the online/internet marketing.
Responding to this market need, this One Day Workshop on Social Media Marketing is organized by the eBusiness-Academy, the pioneers in the Internet Marketing education and corporate training in South Asia.
Course Outline:
Session-1: Social Media – The Next Big Revolution in the World
- From Web 1.0 to Web 2.0: What does it mean for marketers.
- Top 10 reasons why you should use social media for your business
- 6 key elements is formulating a social media marketing strategy
Session – 2: Peopleizing Your Brand – How to Create Passionate Raving Fans for Your Brand
- The greatest marketing crisis of the 21st century.
- Finding the connectors, mavens and salesmen for your brand.
- New challenges for marketers in a socially connected world.
- Moving beyond positioning – Peopleizing your brand.
Session- 3: Activate Your Facebook Marketing Tactics
- Top 10 Facebook Marketing Methods which you should not miss
- Step by step guide for creating a successful business page on Facebook
- Proven tactics to attract and retain fans of your page
Session – 4: Twitter From Business Perspective
- Getting started with Twitter
- 5 ways to create attractive Twitter Profile
- Twitter and Personal Branding
Trainers: This workshop is conducted by one of the best teams of Internet and social media marketing professionals in South Asia. The team consist of internationally experienced trainers and practitioners of Social Media. Click here to view the details of trainers.
Date/Time : 13th November, Saturday from 8.30 am to 5.30 pm
Venue: OLAK Auditorium, 8th Floor, OLAK Building, TB Jayah Mawatha, Colombo 10. (Click here to view the location map)
Investment
Discounted Rate: Rs 4900 per head
Group Discounts: Pay for a group of 5 participants and receive a free pass for the 6th person.
(All rates are inclusive of Lunch, refreshments and course materials)
Registration: Click here to complete the registration form
